The process
The process
The process
The process
The process
behind every project
behind every project
behind every project
behind every project
behind every project
No black boxes. Here's how a project moves from "we're interested" to "you're live" — phase by phase, with the people, tools, and timelines involved.
No black boxes. Here's how a project moves from "we're interested" to "you're live" — phase by phase, with the people, tools, and timelines involved.
No black boxes. Here's how a project moves from "we're interested" to "you're live" — phase by phase, with the people, tools, and timelines involved.
The process at a glance
The process at a glance
The five things we operate by
The five things we operate by
The five things we operate by
We believe founders deserve to know exactly how their project will run before they commit. Here is the process behind every Massive Work engagement — step by step, senior throughout.
We believe founders deserve to know exactly how their project will run before they commit. Here is the process behind every Massive Work engagement — step by step, senior throughout.
We believe founders deserve to know exactly how their project will run before they commit. Here is the process behind every Massive Work engagement — step by step, senior throughout.
Discovery 1-2 weeks
Discovery
1-2 weeks
Discovery
1-2 weeks
Discovery
1-2 weeks
Scoping 1-2 weeks
Scoping
1-2 weeks
Scoping
1-2 weeks
Scoping
1-2 weeks
Direction 2-3 weeks
Direction
1-2 weeks
Direction
1-2 weeks
Direction
1-2 weeks
Build Varies
Build
1-2 weeks
Build
1-2 weeks
Build
1-2 weeks
Launch 1 week
Launch
1-2 weeks
Launch
1-2 weeks
Launch
1-2 weeks
Iterate Ongoing
Iterate
1-2 weeks
Iterate
1-2 weeks
Iterate
1-2 weeks
The six phases
every project goes through
The six phases
every project goes through
The six phases
every project goes through
The six phases
every project goes through
The six phases
every project goes through
Every Massive Work engagement follows the same six-phase process — from first call to final launch. Same phases. Same senior lead. Same standard. Every time.
Every Massive Work engagement follows the same six-phase process — from first call to final launch. Same phases. Same senior lead. Same standard. Every time.
Phase 1 — Discovery
Phase 1 — Discovery
Phase 1 — Discovery
Where we figure out what you actually need.
Where we figure out what you actually need.
Where we figure out what you actually need.
Every engagement starts with a Discovery Session — a 60-minute conversation with Sumit or a senior lead, plus a written summary delivered within 48 hours. We listen for what your problem actually is (which is sometimes different from what your brief says it is), where your real constraints are, and whether we're the right team to help.
Every engagement starts with a Discovery Session — a 60-minute conversation with Sumit or a senior lead, plus a written summary delivered within 48 hours. We listen for what your problem actually is (which is sometimes different from what your brief says it is), where your real constraints are, and whether we're the right team to help.
Every engagement starts with a Discovery Session — a 60-minute conversation with Sumit or a senior lead, plus a written summary delivered within 48 hours. We listen for what your problem actually is (which is sometimes different from what your brief says it is), where your real constraints are, and whether we're the right team to help.
If we're a fit, we move to scoping. If we're not, we say so — and recommend who might be a better fit. Either way, you leave with a written artifact you can take to your team.
If we're a fit, we move to scoping. If we're not, we say so — and recommend who might be a better fit. Either way, you leave with a written artifact you can take to your team.
If we're a fit, we move to scoping. If we're not, we say so — and recommend who might be a better fit. Either way, you leave with a written artifact you can take to your team.
Who's involved
Who's involved
Who's involved
•
Sumit or a senior Project Lead
Sumit or a senior Project Lead
Sumit or a senior Project Lead
•
You and your decision-makers
You and your decision-makers
You and your decision-makers
Deliverable
Deliverable
Deliverable
Written Discovery Summary with recommended scope, timeline, and engagement type.
Written Discovery Summary with recommended scope, timeline, and engagement type.
Written Discovery Summary with recommended scope, timeline, and engagement type.
Cost
Cost
Cost
$99, credited toward any engagement signed within 30 days.
$99, credited toward any engagement signed within 30 days.
$99, credited toward any engagement signed within 30 days.
Phase 2 — Scoping
Phase 2 — Scoping
Phase 2 — Scoping
Where the fuzzy brief becomes a real plan.
Where the fuzzy brief becomes a real plan.
Where the fuzzy brief becomes a real plan.
Once we've agreed there's a project, we scope it concretely. For Build Sprints and Custom Engagements, this means a detailed scope document — phases, deliverables, milestones, team composition, integration requirements, and a fixed timeline and price. For Subscription clients, scoping happens on a per-task basis and is faster — the Success Manager confirms scope before each task begins. This phase exists so nobody is surprised later. The cost of being clear early is a few days of planning. The cost of skipping it is weeks of rework.
Once we've agreed there's a project, we scope it concretely. For Build Sprints and Custom Engagements, this means a detailed scope document — phases, deliverables, milestones, team composition, integration requirements, and a fixed timeline and price. For Subscription clients, scoping happens on a per-task basis and is faster — the Success Manager confirms scope before each task begins. This phase exists so nobody is surprised later. The cost of being clear early is a few days of planning. The cost of skipping it is weeks of rework.
Once we've agreed there's a project, we scope it concretely. For Build Sprints and Custom Engagements, this means a detailed scope document — phases, deliverables, milestones, team composition, integration requirements, and a fixed timeline and price. For Subscription clients, scoping happens on a per-task basis and is faster — the Success Manager confirms scope before each task begins. This phase exists so nobody is surprised later. The cost of being clear early is a few days of planning. The cost of skipping it is weeks of rework.
Who's involved
Who's involved
Who's involved
•
Project Lead (sometimes Sumit, depending on engagement size)
Project Lead (sometimes Sumit, depending on engagement size)
Project Lead (sometimes Sumit, depending on engagement size)
•
Senior designer and developer (for technical scoping)
Senior designer and developer (for technical scoping)
Senior designer and developer (for technical scoping)
•
You and your team
You and your team
You and your team
Deliverable
Deliverable
Deliverable
Scope document, signed contract, kickoff date confirmed.
Scope document, signed contract, kickoff date confirmed.
Scope document, signed contract, kickoff date confirmed.
Phase 3 — Creative Direction
Phase 3 — Creative Direction
Phase 3 — Creative Direction
Where the work finds its voice.
Where the work finds its voice.
Where the work finds its voice.
Before we build anything, we direct it. For brand projects, this means moodboards, references, typography exploration, color systems, and a creative direction deck. For product projects, this means UX flows, IA wireframes, and design language decisions. For dev-heavy projects, this means architecture decisions and stack confirmation.
Before we build anything, we direct it. For brand projects, this means moodboards, references, typography exploration, color systems, and a creative direction deck. For product projects, this means UX flows, IA wireframes, and design language decisions. For dev-heavy projects, this means architecture decisions and stack confirmation.
Before we build anything, we direct it. For brand projects, this means moodboards, references, typography exploration, color systems, and a creative direction deck. For product projects, this means UX flows, IA wireframes, and design language decisions. For dev-heavy projects, this means architecture decisions and stack confirmation.
This is where the senior judgment shows up. We push back on decisions that won't age well, recommend stronger directions when the brief is unclear, and document the rationale so the work has a backbone.
This is where the senior judgment shows up. We push back on decisions that won't age well, recommend stronger directions when the brief is unclear, and document the rationale so the work has a backbone.
This is where the senior judgment shows up. We push back on decisions that won't age well, recommend stronger directions when the brief is unclear, and document the rationale so the work has a backbone.
Who's involved
Who's involved
Who's involved
•
Project Lead (driving direction)
Project Lead (driving direction)
Project Lead (driving direction)
•
Senior designer (creative lead)
Senior designer (creative lead)
Senior designer (creative lead)
•
You (the brief, the feedback, the approvals)
You (the brief, the feedback, the approvals)
You (the brief, the feedback, the approvals)
Deliverable
Deliverable
Deliverable
Creative direction approved by client; design system and patterns documented.
Creative direction approved by client; design system and patterns documented.
Creative direction approved by client; design system and patterns documented.
Phase 4 — Build
Phase 4 — Build
Phase 4 — Build
Where we ship it.
Where we ship it.
Where we ship it.
Design execution and development happen here, often in parallel. The Project Lead coordinates handoffs. The Success Manager keeps the cadence honest with daily updates and a weekly project review.
Design execution and development happen here, often in parallel. The Project Lead coordinates handoffs. The Success Manager keeps the cadence honest with daily updates and a weekly project review.
Design execution and development happen here, often in parallel. The Project Lead coordinates handoffs. The Success Manager keeps the cadence honest with daily updates and a weekly project review.
We work in public — you see the design as it evolves in Figma, you see the dev as it deploys to preview URLs, you ask questions in Slack instead of waiting for a status meeting.
We work in public — you see the design as it evolves in Figma, you see the dev as it deploys to preview URLs, you ask questions in Slack instead of waiting for a status meeting.
We work in public — you see the design as it evolves in Figma, you see the dev as it deploys to preview URLs, you ask questions in Slack instead of waiting for a status meeting.
Who's involved
Who's involved
Who's involved
•
Project Lead (overseeing)
Project Lead (overseeing)
Project Lead (overseeing)
•
Designer(s)
Designer(s)
Designer(s)
•
Developer(s)
Developer(s)
Developer(s)
•
Success Manager (cadence and communication)
Success Manager (cadence and communication)
Success Manager (cadence and communication)
•
Specialists as needed (sourced via our talent network for copy, illustration, photography, etc.)
Specialists as needed (sourced via our talent network for copy, illustration, photography, etc.)
Specialists as needed (sourced via our talent network for copy, illustration, photography, etc.)
Deliverable
Deliverable
Deliverable
A working, deployable site or product, ready for launch review.
A working, deployable site or product, ready for launch review.
A working, deployable site or product, ready for launch review.
Phase 5 — Launch
Phase 5 — Launch
Phase 5 — Launch
Where it goes live.
Where it goes live.
Where it goes live.
We don't just hand you a Figma file and a Git repo. We deploy to the platform of choice (Webflow, Framer, Vercel, Netlify, depending on stack), verify DNS configuration with your domain registrar, run cross-browser and responsive QA, and walk through the launch checklist together. For brand launches, we coordinate launch assets (social, press, internal rollout) if that's part of scope.
We don't just hand you a Figma file and a Git repo. We deploy to the platform of choice (Webflow, Framer, Vercel, Netlify, depending on stack), verify DNS configuration with your domain registrar, run cross-browser and responsive QA, and walk through the launch checklist together. For brand launches, we coordinate launch assets (social, press, internal rollout) if that's part of scope.
We don't just hand you a Figma file and a Git repo. We deploy to the platform of choice (Webflow, Framer, Vercel, Netlify, depending on stack), verify DNS configuration with your domain registrar, run cross-browser and responsive QA, and walk through the launch checklist together. For brand launches, we coordinate launch assets (social, press, internal rollout) if that's part of scope.
Who's involved
Who's involved
Who's involved
•
Developer (deployment)
Developer (deployment)
Developer (deployment)
•
Project Lead (final QA review)
Project Lead (final QA review)
Project Lead (final QA review)
•
You (final approvals, going-live decisions)
You (final approvals, going-live decisions)
You (final approvals, going-live decisions)
Deliverable
Deliverable
Deliverable
Live site or product. Brand book or design system documentation. Full handoff package.
Live site or product. Brand book or design system documentation. Full handoff package.
Live site or product. Brand book or design system documentation. Full handoff package.
Phase 6 — Iterate
Phase 6 — Iterate
Phase 6 — Iterate
Where the relationship continues.
Where the relationship continues.
Where the relationship continues.
Most projects don't end at launch — they begin at launch. Once you're live, we have a few paths for continuing: Subscription, if you have ongoing creative or dev work After Sales Support, if you just need occasional updates and bug fixes Build Sprint, for the next major initiative Project Direction Retainer, if you want senior strategic involvement without active execution
Most projects don't end at launch — they begin at launch. Once you're live, we have a few paths for continuing: Subscription, if you have ongoing creative or dev work After Sales Support, if you just need occasional updates and bug fixes Build Sprint, for the next major initiative Project Direction Retainer, if you want senior strategic involvement without active execution
Most projects don't end at launch — they begin at launch. Once you're live, we have a few paths for continuing: Subscription, if you have ongoing creative or dev work After Sales Support, if you just need occasional updates and bug fixes Build Sprint, for the next major initiative Project Direction Retainer, if you want senior strategic involvement without active execution
Whichever fits, the relationship continues with the same Project Lead and team — we keep your file history, brand decisions, and technical context on file, so you don't restart from scratch.
Whichever fits, the relationship continues with the same Project Lead and team — we keep your file history, brand decisions, and technical context on file, so you don't restart from scratch.
Whichever fits, the relationship continues with the same Project Lead and team — we keep your file history, brand decisions, and technical context on file, so you don't restart from scratch.
How we communicate during a project
How we communicate during a project
The five things we operate by
The five things we operate by
The five things we operate by
Async-first, on purpose. Senior people don't sit in status meetings — they ship. Our cadence:
Async-first, on purpose. Senior people don't sit in status meetings — they ship. Our cadence:
Async-first, on purpose. Senior people don't sit in status meetings — they ship. Our cadence:
Slack or ClickUp
As the working channel — your choice.
Slack or ClickUp
As the working channel — your choice.
Slack or ClickUp
As the working channel — your choice.
Slack or ClickUp
As the working channel — your choice.
Daily updates
During active work, Monday through Friday
Daily updates
During active work, Monday through Friday
Daily updates
During active work, Monday through Friday
Daily updates
During active work, Monday through Friday
Loom videos
For anything that's easier to explain than to type
Loom videos
For anything that's easier to explain than to type
Loom videos
For anything that's easier to explain than to type
Loom videos
For anything that's easier to explain than to type
Weekly project review
30 minutes, video, with the full team
Weekly project review
30 minutes, video, with the full team
Weekly project review
30 minutes, video, with the full team
Weekly project review
30 minutes, video, with the full team
Weekly project review
30 minutes, video, with the full team
Figma comments
For design feedback (no PDFs of screenshots, please)
Figma comments
For design feedback (no PDFs of screenshots, please)
Figma comments
For design feedback (no PDFs of screenshots, please)
Figma comments
For design feedback (no PDFs of screenshots, please)
Figma comments
For design feedback (no PDFs of screenshots, please)
Preview URLs
For dev work, so you can see and click everything before it ships
Preview URLs
For dev work, so you can see and click everything before it ships
Preview URLs
For dev work, so you can see and click everything before it ships
Preview URLs
For dev work, so you can see and click everything before it ships
Who you'll actually work with
Who you'll actually work with
Who you'll actually work with
Who you'll actually work with
Who you'll actually work with
Every Massive Work engagement follows the same six-phase process — from first call to final launch. Same phases. Same senior lead. Same standard. Every time.
Every Massive Work engagement follows the same six-phase process — from first call to final launch. Same phases. Same senior lead. Same standard. Every time.
Project Lead
Success Manager
Designer
Developer
Strategic Lead (with PM & Strategy add-on)
Sumit Sharma
Founder & CEO · Solutions Architect, Full Stack Developer, India
Project Lead
Senior team member assigned to engagements above $25K. Owns scope, direction, team allocation, and is your main point of contact. Pushes back on bad ideas, holds the timeline, sources additional talent when needed.
Project Lead
Success Manager
Designer
Developer
Strategic Lead (with PM & Strategy add-on)
Sumit Sharma
Founder & CEO · Solutions Architect, Full Stack Developer, India
Project Lead
Senior team member assigned to engagements above $25K. Owns scope, direction, team allocation, and is your main point of contact. Pushes back on bad ideas, holds the timeline, sources additional talent when needed.
Project Lead
Success Manager
Designer
Developer
Strategic Lead (with PM & Strategy add-on)
Sumit Sharma
Founder & CEO · Solutions Architect, Full Stack Developer, India
Project Lead
Senior team member assigned to engagements above $25K. Owns scope, direction, team allocation, and is your main point of contact. Pushes back on bad ideas, holds the timeline, sources additional talent when needed.
Project Lead
Success Manager
Designer
Developer
Strategic Lead (with PM & Strategy add-on)
Sumit Sharma
Founder & CEO · Solutions Architect, Full Stack Developer, India
Project Lead
Senior team member assigned to engagements above $25K. Owns scope, direction, team allocation, and is your main point of contact. Pushes back on bad ideas, holds the timeline, sources additional talent when needed.
Project Lead
Success Manager
Designer
Developer
Strategic Lead (with PM & Strategy add-on)
Sumit Sharma
Founder & CEO · Solutions Architect, Full Stack Developer, India
Project Lead
Senior team member assigned to engagements above $25K. Owns scope, direction, team allocation, and is your main point of contact. Pushes back on bad ideas, holds the timeline, sources additional talent when needed.
What we ask of you in return
What we ask of you in return
What we ask of you in return
What we ask of you in return
What we ask of you in return
A good project requires good clients too. Here's what we ask:
A good project requires good clients too. Here's what we ask:
A good project requires good clients too. Here's what we ask:
A clear brief, or willingness to figure one out together. Discovery exists to handle the second case.
A clear brief, or willingness to figure one out together. Discovery exists to handle the second case.
Decision-makers in the room. Designs reviewed by committee die slow deaths.
Decision-makers in the room. Designs reviewed by committee die slow deaths.
Response within 1-2 business days. Faster is better, but anything beyond 2 days starts to drift timelines.
Response within 1-2 business days. Faster is better, but anything beyond 2 days starts to drift timelines.
Honest feedback works better than polite feedback. Saying "this isn't right" early saves everyone time.
Honest feedback works better than polite feedback. Saying "this isn't right" early saves everyone time.
Brand assets, content, and source materials as needed. You provide what you have. We source the rest.
Brand assets, content, and source materials as needed. You provide what you have. We source the rest.
Questions we hear often
Questions we hear often
Questions we hear often
Questions we hear often
Questions we hear often
Straight answers to the questions founders ask before they commit.
Straight answers to the questions founders ask before they commit.
How fast can you start?
Most projects begin within 3-5 business days of contract signing. Subscription clients begin within 48 hours of onboarding. For sprint projects, we typically book 1-2 weeks out depending on capacity.
What's actually included in the subscription?
What's a discovery session?
Can you really handle the development, not just design?
Why are you cheaper than DesignJoy or the big agencies?
How does the AI integration actually work?
What if I need to pause or cancel?
Where is the team based?
What if my project doesn't fit any of the standard tiers?
How fast can you start?
Most projects begin within 3-5 business days of contract signing. Subscription clients begin within 48 hours of onboarding. For sprint projects, we typically book 1-2 weeks out depending on capacity.
What's actually included in the subscription?
What's a discovery session?
Can you really handle the development, not just design?
Why are you cheaper than DesignJoy or the big agencies?
How does the AI integration actually work?
What if I need to pause or cancel?
Where is the team based?
What if my project doesn't fit any of the standard tiers?
How fast can you start?
We specialize in website UI/UX design using Figma, development services using HTML, ReactJS, NextJS, Tailwind CSS, Webflow, Framer, and WordPress, along with Lottie animations and content writing.
What's actually included in the subscription?
What's a discovery session?
Can you really handle the development, not just design?
Why are you cheaper than DesignJoy or the big agencies?
How does the AI integration actually work?
What if I need to pause or cancel?
Where is the team based?
What if my project doesn't fit any of the standard tiers?
Ready to scope your next project?
Ready to scope your next project?
Ready to scope your next project?
Ready to scope your next project?
Ready to scope your next project?
Book a 60-minute Discovery Session with Sumit or a senior lead. $99 — credited toward any engagement you sign within 30 days. You'll leave with a written summary and a clear sense of what's possible.
Book a 60-minute Discovery Session with Sumit or a senior lead. $99 — credited toward any engagement you sign within 30 days. You'll leave with a written summary and a clear sense of what's possible.
A brand of Radial Code, LLC, registered in the United States. 4,000+ projects shipped for founders building in AI, SaaS, and dev tools.
A brand of Radial Code, LLC, registered in the United States. 4,000+ projects shipped for founders building in AI, SaaS, and dev tools.
A brand of Radial Code, LLC, registered in the United States. 4,000+ projects shipped for founders building in AI, SaaS, and dev tools.
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© 2026 Massive Work / Radial Code, LLC All Rights Reserved
© 2026 Massive Work / Radial Code, LLC All Rights Reserved
